I wrote a few tweets with the hashtag #pencilchat, not expecting anything more than a few retweets and some banter with fellow techie-luddites. Malyn Mawby joined in, along with a few of her followers and all of a sudden there was a conversation.
I'm not sure how it happened, but it seemed to go viral. I woke up this morning expecting that it would have died out and I saw 2,000 new tweets for #pencilchat.
Here are my thoughts on why it went viral:
- Diversity: The right people joined in at the right time. There were enough people with a spread-out web of friends to make it work.
- Geography: It moved from the U.S. (most of my Eastern Twitter friends were asleep) to Australia to the U.K. and it never really stopped.
- Quirkiness: It was a fun, creative topic. You could be earnest or sarcastic, literally or figurative.
- Easy: It wasn't too narrow of a topic. Everyone uses pencils. Everyone uses computers.
Anyway, I thought it was kind-of cool that it continued. Who knew pencils could be such a hot topic on Twitter?